White Rock by Intuity Group

White Rock Private Equity is a leading financial firm focused on growth, innovation, and long-term performance.
They approached us to modernize their brand identity — aiming for a clean, minimal aesthetic that reflects professionalism, trust, and forward-thinking strategy.

What We’ve Done

Logo & Identity Refresh
-Redesigned their logo for a modern, refined look without losing legacy recognition.
-Established a professional, future-ready design system.

Brand Guidelines
-Created a complete visual framework: color palette, typography, imagery direction, and layout rules.
-Designed clear usage standards for consistent application across all media.

Corporate Stationery
-Developed updated business cards, letterheads, and digital templates that reflect the new brand.
-Maintained institutional credibility while introducing design sophistication.

Social Design System
-Applied the refreshed identity across key social channels for a cohesive brand experience.
-Built branded templates that are easy to deploy across teams.

Outcome

White Rock now leads with a polished, contemporary brand identity that signals both trust and evolution.
The new system balances legacy professionalism with modern minimalism — giving the firm a strong design foundation for future growth, investor relations, and digital presence.