anti-ai marketing is officially a trend. iheartradio ran a campaign highlighting zero ai involvement. apple tv promoted its show pluribus by emphasizing it was made entirely by humans. and 2026 is being called "the year of anti-ai marketing" as consumers push back against content that feels generated. if you're a founder using ai to run your business, this might feel like bad news. it's not. it's actually the clearest signal yet about how to use ai correctly. why consumers ar