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RockHill Capital

CLIENT

Walker Capital

DATE

2024-2025

TYPE OF CLIENT

Private Equity Firm

PROJECT TYPE

Website Redesign, Investor UX

Rock Hill Capital is a Houston-based private equity firm investing in small-to-lower middle market industrial companies.
We built a digital platform that reflects their precision, operational depth, and 17+ years of hands-on investment success.

What We’ve Done

Site Architecture & UX Design
-Designed a clean, intuitive structure with dedicated sections for Strategy, Portfolio, Team, News, and Investor Portal.
-Optimized navigation and lead paths for both business owners and institutional investors.

Strategic Messaging & Copywriting
-Defined the voice: “Build the Future with Passion and Precision”.
-Wrote positioning and page content that reflects their operational expertise and long-term value creation.

Visual Identity & Design System
-Implemented a professional, modern design system with industrial imagery, sharp typography, and clear layouts.
-Balanced institutional polish with founder-friendly approachability.

Team & Portfolio Showcases
-Built in-depth leadership bios that highlight sector expertise and track records.
-Created a dynamic portfolio section with investment summaries and outcome narratives.

Technical Build & Compliance
-Developed a fully responsive site with ADA compliance and secure investor login.
-Integrated backend for easy updates and continuous performance tracking.

Ongoing Support
-Provide ongoing site management, updates to team pages and news, and content optimization as the firm scales.

Outcome

Rock Hill Capital now has a digital presence that matches its market credibility — clear, professional, and tailored to the industrial space.
The site strengthens both investor confidence and deal flow, supporting growth across the South and Southeast U.S.

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