Acies Trust

AC’s Trust is the financial trust arm of Right Walk, operating in the private equity space.
We rebuilt their brand to reflect institutional credibility, strategic clarity, and investor confidence.

What We’ve Done

Brand Strategy & Market Positioning
-Defined AC’s Trust’s role within the PE ecosystem and its strategic differentiation.
-Established a positioning framework that appeals to high-level capital partners.

Visual Identity Development
-Created a clean, authoritative design system: logo, typography, color palette, and layout standards.
-Applied across all investor-facing assets for a polished, unified presence.

Messaging Architecture
-Developed tone of voice and narrative that speaks directly to institutional investors.
-Clearly articulated investment philosophy, edge, and long-term vision.

Collateral Design
-Designed investor decks, summaries, and print materials with consistent structure and premium finish.
-Ensured clarity, professionalism, and ease of communication across formats.

Outcome

AC’s Trust now communicates with clarity, confidence, and credibility — essential for raising capital and building new investment partnerships.
Their refreshed brand presence meets the expectations of serious investors and reflects their growth trajectory in the private equity space.